Thursday, March 5, 2009

KiD CuDi Speaks on Transformers Trailer


Very clever. I thought something was up when there wasn’t a HD trailer on Apple or Yahoo, and it was only on OnSMASH & dailymotion.
“Micheal Bay, what’s poppin’? Holla at me.”
via MTVNews:
Cudi’s biggest achievement so far may be thanks to some good old-fashioned guerilla marketing. Cudi released a video last week that blended the audio from his song “Sky Might Fall” with the trailer from “Transformers: Revenge of the Fallen.” Cudi said the idea for the trailer — which has been featured on many blogs and had some wondering about its authenticity — came to him while he was checking out the movie’s sneak peek online with his iTunes playing in the background.
“I’m looking at the trailer, and I was like, ‘Wow, this is dope,’ but then ‘Sky Might Fall’ — on random — starts playing while I’m watching the trailer. And you know how you just get that eureka of your life, where you are like, ‘Aha’?”
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